Media, strategy and storytelling
for lasting impact.
A Hybrid Impact Agency helping institutions, NGOs and businesses across Somalia communicate with clarity and purpose.
Redefining the power of creative impact
SAMO is a Hybrid Impact Agency built at the intersection of creativity, strategy and social change. Rooted in Somalia and connected to the world, we bring together strategists, creators and thinkers who see creativity as a tool for transformation.
Every story we tell, every solution we design and every partnership we build carries one clear mission: to turn bold ideas into meaningful progress.
More about usFour work areas
Each project uses the services the brief needs, delivered by one team.
Insight. Idea. Impact.
Every project moves through three stages, from listening to the people it is for to measuring what changed.
Insight
Listen. Learn. Understand.We begin by listening to people, context and culture. Through research and collaboration, we uncover the real challenges and opportunities that drive meaningful communication.
Idea
Think bold. Create smart.From insight comes imagination. We develop strategies, campaigns and creative concepts that are original, culturally grounded and designed to move people.
Impact
Measure. Evolve. Amplify.We deliver with purpose and precision. Every project is tracked and refined to make a genuine difference, not just in numbers but in people's lives.
Clients and partners
We partner with institutions, organisations and changemakers who believe powerful ideas can move people. To date, SAMO has worked with 50+ clients across government, NGOs, education, sport and business.
Let's create ideas that move people
Every change begins with a conversation. If your brand, organisation or cause deserves to be heard, let's make it happen, together.
Creativity isn't decoration.
It's direction.
SAMO is a Hybrid Impact Agency, headquartered in Kismayo with a second office in Mogadishu.
SAMO is a media and communications company based in Somalia. We work with government ministries, local and international NGOs, sports bodies and businesses. We produce documentaries, live broadcasts and campaigns, and we bring communities together through dialogues and public events. Our work is made in Somalia, by a Somali team, for Somali audiences.
What sets SAMO apart
One team, end to end
Strategy, production, digital and community engagement under one roof, so nothing is lost between teams.
Rooted in Somalia
Offices in Kismayo and Mogadishu, and a team that knows the communities we work with.
Three languages
Content in Somali, English and Arabic, with translation and subtitling.
Donor ready standards
Safeguarding, consent and editorial policies that meet the expectations of institutional partners.
To build a future where creativity drives transformation.
A world where ideas spark change and innovation shapes impact, where design, storytelling and strategy work together to move people, strengthen communities and reimagine what progress looks like in Africa and beyond.
Creative strategy, storytelling and digital solutions.
To help organisations communicate with clarity, connect with purpose and drive lasting change across Somalia and beyond.
Our values
Five values guide how we work with clients, partners and the communities we serve.
The people behind the work
Hover over a team member to view their profile or connect on LinkedIn.
Work with our team
Tell us about your project and we will put the right people on it.
Four disciplines, one team
Most organisations hire a strategist, a production house and a digital agency separately. At SAMO the four work side by side from the first meeting.
Strategy
Every project starts with a clear objective, a defined audience and the message that will reach them. Strategy keeps the creative work focused on results.
Creativity
We develop ideas, scripts and visual concepts that are original and grounded in Somali culture, so people recognise themselves in the work.
Technology
Live streaming systems, digital platforms and practical AI tools help us produce faster, reach further and measure what happens.
Storytelling
Film, photography and the spoken word carry the message. We tell stories through the people they are about, in their own language.
Insight. Idea. Impact. In detail.
Insight
Listen. Learn. Understand.
What we do
- Stakeholder and audience consultations
- Review of existing materials and data
- Context and risk assessment
What you receive
A creative brief with objectives, audience, key messages and deliverables.
Idea
Think bold. Create smart.
What we do
- Concepts, scripts and storyboards
- Campaign and content plans
- Production with our own crew, editors and designers
What you receive
Approved concepts and finished content, ready for release.
Impact
Measure. Evolve. Amplify.
What we do
- Publishing, broadcast and event delivery
- Audience analytics and feedback surveys
- Review and refinement
What you receive
A reach and results report you can share with stakeholders and donors.
Principles we work by
Community first
We listen to the people a project is for before we create anything for them.
Culturally grounded
Content in Somali, English and Arabic, shaped by local context, values and language.
Evidence based
Decisions rest on research, audience data and feedback, not assumptions.
Ethical by default
Informed consent, safeguarding and editorial independence on every project.
Ready to start with insight?
Tell us what you want to change and we will plan the first step with you.
Built on long term relationships
We partner with government institutions, development partners, NGOs and the private sector. Some are clients, others are collaborators on programmes and events we have covered. Together they reflect more than 50 organisations we have served.
Media partner
Partner with SAMO
Planning a programme, campaign or event? Let's talk about how we can work together.
What we deliver
Sectors we work in
Our setup
- Field productionGimbal stabilised camera rigs and audio kits for documentaries, interviews and event coverage.
- Live broadcastingMulti camera live streams with live graphics and scoreboards, streamed to several pages at once.
- Post productionIn house editing, motion graphics, design and subtitling.
- LanguagesSomali, English and Arabic, with translation and subtitling.
- OfficesHQ Kismayo, Mogadishu.
- TeamA core team covering leadership, operations, media production and programmes.
Policies and standards
Our policies apply to every project and every client.
Need our capability statement?
Contact us for our policies, references and samples of past work.
Our services
From communication strategy to live broadcast and community events, delivered by one team across Somalia.
Four work areas
Select a work area to see the services it includes.
Consultancy & Strategy
Insight. Clarity. Direction.
Clear strategy is where effective communication starts. We help organisations define what they want to achieve, who they need to reach and what to say, then turn that into plans their teams can deliver.
Explore work area 02Creative & Media Lab
Stories that shape perception.
Our in house production team plans, films, edits and designs every piece we deliver, from documentaries and photo stories to live broadcasts and publications.
Explore work area 03Digital Innovation
Technology with a human touch.
We help organisations reach and understand their audiences online, with social media management, digital campaigns, websites and practical tools that save time.
Explore work area 04Impact & Capacity Building
Empowering people to create change.
We bring people together and build their skills. Through community mobilisation, public events and training, we help communities, youth and institutions take part in the change that affects them.
Explore work areaNot sure where to start?
Share your objective and timeline. We will recommend the services that fit.
Clear strategy is where effective communication starts. We help organisations define what they want to achieve, who they need to reach and what to say, then turn that into plans their teams can deliver.
What we deliver
Communication Strategy & Planning
Communication plans, key messages and audience analysis for organisations and institutions
Social & Behaviour Change Campaigns
Campaigns that shift attitudes and practices on health, gender, livelihoods and civic issues
Donor Visibility & Branding Compliance
Correct use of EU, UN and donor branding across all project materials
Other work areas
Discuss your project
Tell us your objective and timeline and we will recommend the right approach.
Our in house production team plans, films, edits and designs every piece we deliver, from documentaries and photo stories to live broadcasts and publications.
What we deliver
Documentary & Video Production
Documentaries and short films from research and script to final edit
Photography & Impact Storytelling
Photo stories and case studies that show project results through the people they reach
Live Broadcasting & Event Coverage
Multi camera live streaming and coverage of forums, launches and public events
Radio, TV & Podcast Programmes
Talk shows, interviews, public service announcements and podcast series
Other work areas
Discuss your project
Tell us your objective and timeline and we will recommend the right approach.
We help organisations reach and understand their audiences online, with social media management, digital campaigns, websites and practical tools that save time.
What we deliver
Social Media Management
Content planning, publishing and page management
Digital Campaigns & Analytics
Paid and organic campaigns with reach and engagement reporting
Web Design & Development
Websites for organisations, projects and businesses
Other work areas
Discuss your project
Tell us your objective and timeline and we will recommend the right approach.
We bring people together and build their skills. Through community mobilisation, public events and training, we help communities, youth and institutions take part in the change that affects them.
What we deliver
Community Mobilisation & Engagement
Bringing women, youth and communities together for dialogues and consultations
Event Management
Planning and running forums, fairs and public events, from venue to coverage
Media Training & Mentorship
Media skills for young people, and media and spokesperson training for officials and staff
Other work areas
Discuss your project
Tell us your objective and timeline and we will recommend the right approach.
Our portfolio
Documentaries, live broadcasts, campaigns and coverage for institutions, NGOs and communities across Somalia.
Our work by sector
Projects delivered with government, international partners and NGOs across six sectors. Select a project to see the full story, photos and video.
Our publications
Articles, reports, research and case studies from SAMO's work across Somalia.
Four collections
We share what we learn so partners and peers can use it. Select a collection to see what it covers.
Articles & Insights
Perspectives from our team on communication, media and development in Somalia.
Open collection 02Reports & Publications
Project reports, reviews and company publications produced by SAMO.
Open collection 03Research & Studies
Audience research, assessments and studies that inform our work and our partners' programmes.
Open collection 04Policy Briefs & Case Studies
Short briefs and case studies drawn from our projects, written for decision makers and partners.
Open collectionReceive new publications
Contact us to be added to our mailing list for new reports and briefs.
Articles & Insights
Perspectives from our team on communication, media and development in Somalia.
Short articles and commentary from SAMO strategists, producers and specialists, drawn from what we learn on the ground.
What you will find here
Communication practice
What works when communicating with communities, institutions and donors.
Media and storytelling
Lessons from documentaries, live broadcasts and photo stories.
Digital and AI
How digital tools and AI are changing communication work in Somalia.
First titles in preparation
New articles and insights will be listed here as they are published. Contact us to receive them by email.
Other collections
Reports & Publications
Project reports, reviews and company publications produced by SAMO.
Formal documents that record what our projects delivered and how SAMO works, prepared for partners, donors and the public.
What you will find here
Project reports
Summaries of activities, outputs and results from completed projects.
Annual reviews
A yearly look at our work, partners and growth.
Company documents
Our company profile, capability statement and policies.
First titles in preparation
New reports and publications will be listed here as they are published. Contact us to receive them by email.
Other collections
Research & Studies
Audience research, assessments and studies that inform our work and our partners' programmes.
Evidence gathered through surveys, consultations and media monitoring, so that communication decisions rest on data.
What you will find here
Audience and media research
Who listens, watches and reads what, and through which channels.
Community assessments
Consultations and assessments that capture community views.
Baseline and endline studies
Measurement before and after campaigns to show what changed.
First titles in preparation
New research and studies will be listed here as they are published. Contact us to receive them by email.
Other collections
Policy Briefs & Case Studies
Short briefs and case studies drawn from our projects, written for decision makers and partners.
Concise documents that turn project experience into clear findings and recommendations.
What you will find here
Policy briefs
Focused recommendations on communication, media and civic engagement.
Project case studies
The challenge, our approach and the results of selected projects.
Lessons learned
What we would repeat and what we would change.
First titles in preparation
New policy briefs and case studies will be listed here as they are published. Contact us to receive them by email.
Other collections
Key services delivered
Recent work on this project
Watch
Photos
Every change begins with a conversation.
If your brand, organisation or cause deserves to be heard, let's make it happen, together.
